The Ariat’s Premier Experiential Store spans nearly 10,000 square feet, showcasing an extensive collection of premium boots, clothing, jeans, shoes, and accessories. Inspired by Ariat’s performance-driven Rodeo culture, the store blends Western lifestyle with the vibrant energy of Las Vegas. A standout feature is the life-size bucking bull sculpture made from hedgewood, providing a unique photo op that merges Ariat’s rodeo spirit with the city’s flair. A custom rope chandelier, nodding to rodeo roping, draws customers into the space to explore the latest collection. Upstairs, the "Hat Doctor" shop-in-shop allows guests to personalize hats with a steaming station and custom fittings. The area features cowhide details, fringe signage, and classic barber shop chairs, offering a unique experience while overlooking the Las Vegas Strip.